Case Study: Xtreme Services Tripled Organic Traffic and Increased Leads
By implementing a new digital strategy, Xtreme Services exterior cleaning business transformed its online presence.
Xtreme Services is a trusted family-owned business that provides top-quality exterior cleaning solutions, including roof, window, and gutter cleaning, as well as soft and pressure washing. Known for their dedication to customer satisfaction and meticulous attention to detail, Xtreme Services has built a strong reputation among home and business owners alike. However, their ability to grow further was being held back by online challenges.
In July 2024, Xtreme Services launched a new lead-generating website powered by ServiceMonster Site to promote their business, attracting new monthly lead opportunities, addressing operational challenges, and improving their local search rankings.
Challenge
Xtreme Services faced significant obstacles in establishing a strong online presence. Despite their excellent service offerings, they struggled to find a reliable web development partner to meet their needs. This challenge hindered their ability to effectively convert website visitors into leads, limiting the growth potential.
Solution
To address these challenges, Xtreme Services worked with ServiceMonster to launch a new website and digital marketing solution. This comprehensive approach provided local lead generation tools and expertise designed to enhance their online presence and streamline their operations. The solution included:
- A professionally designed, SEO-optimized website to improve visibility and attract more traffic.
- Detailed service landing pages with compelling calls to action and engaging SEO content to drive conversions.
- Seamless integration with ServiceMonster’s Lead Center to capture and manage leads more efficiently.
- Custom county-specific landing pages to improve local search visibility and connect with nearby customers.
- Dedicated customer support offering monthly insights into website traffic and lead performance, ensuring ongoing optimization and success.
“I don’t have to stress about if things are being done. I can see the results. Our web traffic has increased, and we have yet to do an ad spend besides small print ads and sponsorships,” noted Jason Hatch, highlighting the immediate impact of the solution.
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The Results
Implementing the new digital strategy delivered impressive results for Xtreme Services, transforming its online presence and lead-generation capabilities.
- 6x more organic leads were generated in 2024 after launching their new site through strategic website optimization.
- Tripled organic website traffic in just three months, driving increased engagement and visibility.
- Improved operational efficiency and ease of use with the integration of ServiceMonster’s Lead Center platform.
“You are a perfect fit for the people who want to take the website hat off and not have to really put it back on,” said Jason Hatch, emphasizing the simplicity and effectiveness of the new system. He also praised the platform’s usability, sharing “The ease of use on my side of the site” as a key benefit.
The collaboration with ServiceMonster allowed Xtreme Services to overcome its online challenges and unlock new growth opportunities. With a stronger online presence, streamlined lead generation, and an easy-to-use platform, Xtreme Services is now better positioned to continue serving its customers and expanding its business. For family-owned companies like Xtreme Services, the right digital strategy can make all the difference in achieving measurable success.
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