Window King's Formula for Off-Season Lead Success

Boulder, Colorado, winters aren’t exactly prime time for exterior cleaning—but that didn’t stop Window King from breaking their lead generation records this year.

‍

Mark Risius launched Window King in 1999 with a focus on providing top-notch window, gutter, and pressure washing services. But even great service can get lost online—his outdated website just wasn’t bringing in the leads, until he utilized ServiceMonster Growth Website & Digital Marketing Services.

‍

“Usually, I only get 1-3 leads between February and early March... this year I got 10!”
— Mark Risius, Owner of Window King

‍

That’s a 370% spike in leads during what’s historically the slowest stretch of the year.

View the Full Case Study

‍

From Outdated to Optimized

Mark partnered with ServiceMonster Growth to give his business a digital overhaul. The strategy included:

• A professionally built, mobile-friendly website
• Optimized landing pages with strong calls to action that speak to both customers and search engines
• SEO City-specific pages that made Window King easier to find locally
• Integrated lead capture through ServiceMonster's Lead Center
• Dedicated customer support offering performance insights and recommendations, ensuring ongoing optimization and success

Ready to turn traffic into real leads? Book your free marketing assessment today.

‍

Results that Matter

What started as a low-traffic year transformed quickly. Just three months after implementing ServiceMonster Growth Website & Digital Marketing Services, Window King saw a 374% jump in organic traffic.

Google Business visibility also saw a 6% bump, keeping the business top of mind in search results.

And the growth hasn’t slowed down in 2025. In just the first two months of the year, website traffic is already on pace to beat Q4 performance, showing that a well-built, SEO-optimized website can cut through even seasonal slowdowns.

“The site is working great, man... I’ve had more leads during this time period (February and early March) than in my entire history with ServiceMonster starting back in 2016!”
— Mark Risius, Owner

‍

That kind of momentum during the slowest stretch of the year says it all. With unpredictable winter weather, online visibility is everything. Homeowners are searching for trusted service providers they can book quickly when the forecast clears. Window King now ranks stronger in those critical local searches, thanks to a site built to meet customers exactly where they are—right when they need them.

‍

Attract more leads and grow your customer base with a complimentary marketing assessment

Book a strategy session with our Growth team today to learn how our ServiceMonster Growth Website and Digital Marketing Services can enhance your online presence, attract more local customers, and streamline your lead generation process.

‍

‍

‍

‍

‍

‍