A Magic Wand has been the trusted choice for carpet and upholstery cleaning in Calgary and the surrounding areas for over 35 years. As a locally owned business, they’ve built a reputation for reliability, quality service, and customer satisfaction, helping homes and businesses stay fresh and clean.

Recognizing the need to grow their online presence and attract more leads, A Magic Wand launched a new lead-generating website powered by ServiceMonster’s Growth Websites & Digital Marketing Services. This allowed them to improve search visibility, generate more leads, and enhance their online presence—giving them a competitive edge in the local market.

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The Challenge: Expanding Reach & Building Consistent Lead Pipeline

A Magic Wand faced several challenges in expanding its reach and maintaining a steady flow of high-quality leads. They sought to strengthen their presence in a specific region, modernize their marketing approach to connect with today’s consumers, and attract customers who valued quality over the lowest price.

To achieve consistent results and minimize seasonal slowdowns, they needed a reliable digital marketing solution with a proven track record of success.

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The Solution: A Strategic Digital Marketing Makeover

To expand their reach in a key service area, attract high-quality leads, and create a more consistent lead flow, A Magic Wand partnered with ServiceMonster’s Growth Websites & Digital Marketing Services—specifically designed to help carpet cleaning professionals enhance their search presence and grow their customer base, including:

• ‍A professionally designed SEO website to enhance search rankings and user experience.‍
• Optimized Service & City-Specific landing pages to attract high-quality local leads.‍
• Seamless integration with ServiceMonster’s Lead Center for efficient lead tracking and management.‍
• Google Business Profile (GBP) optimization to improve local search visibility and customer engagement.‍
• Reputation Management Tools to automate review collection, build trust, and improve retention.‍
• A dedicated customer support team offering monthly insights into traffic, leads, and marketing performance.

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The Results: Massive Growth in Leads & Online Performance

By optimizing their website, local search presence, and lead management, A Magic Wand achieved impressive growth in just seven months.

Website Performance Improvements

• ‍Organic Web Leads: Grew 393% from June to December, proving the impact of an SEO-friendly website and digital marketing strategy.‍
• Organic Website Traffic: Increased 72.9% from the first month to the end of Q4.‍
• Spam Reduction: Lead quality improved significantly, with only one spam form in October—a major Q4 win!‍
• Cost Efficiency: Despite rising industry costs, CPL (cost per lead) remained competitive, ensuring continued profitability.

Google Business Profile Growth

• ‍GBP Traffic: More than doubled (2.26x growth) in just seven months.‍
• GBP Calls: Increased 3.5% year-over-year, showing steady customer engagement growth.‍
• GBP Website Clicks: More than doubled (2.22x growth) over seven months, driving more direct traffic to their site.

Don't Let Your Competition Outrank You – Get a Complimentary Marketing Assessment Today!

Book a strategy session with a ServiceMonster Growth Specialist today to learn how our Website and Digital Marketing tools can enhance your online presence, attract more local customers, and streamline your lead-generation process.