How an Improved Digital Footprint Helped Generate 28 New Leads for a Seattle Carpet Cleaning Company

Zimp has been the trusted choice for professional cleaning services since 2010, helping families across Seattle, King County, and South Snohomish County enjoy cleaner, healthier homes with exceptional carpet, hardwood, tile, grout, and upholstery cleaning services.

However, as more customers turned to online search to find services, Zimp saw the need to improve its digital footprint and enhance the customer experience. In July, Zimp launched a new, lead generating website powered by ServiceMonster Site, a cutting-edge solution from the sister companies Accrisoft and ServiceMonster.

This transformative upgrade addressed their challenges head-on, enhancing their online presence, and generaing 28 new leads for their cleaning company in just four months.   

The Challenge

Like many established cleaning businesses, Zimp faced challenges adapting to the fast-paced, ever-changing digital environment.

• An outdated website that no longer reflected their professionalism.
• The need to grow revenue by attracting more leads online.
• A need for marketing expertise to guide their strategies effectively.
• Goals to invest in paid advertising but without the necessary infrastructure.
• Trackable performance metrics to make data-driven decisions.

The Solution

To address these challenges, Zimp partnered withServiceMonster Site. This semi-custom website and digital marketing solution provided Zimp with the tools and expertise to enhance its online presence and streamline operations, including:

• Professionally Designed, SEO-Optimized Website: A modern website tailored toZimp's brand and optimized to rank high in local search results.
• Content Strategy and Creation: Engaging, SEO-friendlycontent crafted to highlight Zimp's services and boost online visibility.
• Integration with ServiceMonster: Seamless integration withServiceMonster's Lead Center to capture and manage leads efficiently.
• City-Specific Landing Pages: Custom landing pagestargeting Seattle and surrounding areas to improve local search visibility.
• Cost-Effective Local Service Ads (LSAs): Implement LSA's pay-per-leadmodel to maximize their advertising budget while ensuring each lead targetsgenuine customer inquiries. 

The Results

Website Performance

The new website became a lead-generation powerhouse, bringing in 28 new leads in four months through form submissions and calls.

Local Service Ads (LSA) Success

• 31 new leads in three months
• From a total lead spend of $1,477.18
• With an average cost per lead (CPL) of just $47.65

Google Business Profile (GBP) Performance

Zimp’senhanced Google Business Profile played a pivotal role in its online growth:

• ‍688.59% increase in GBP traffic
• ‍250% increase in GBP website clicks
• ‍550% increase in GBP calls compared to 2023

The improved visibility and engagement on GBP significantly boosted Zimp's local presence, helping to drive more leads from their target market.

“So far, you guys have all exceeded my expectations.” - Bill Coulter, Owner, Zimp

Get started on improving your search visibility with a free marketing assessment.

Zimp’s journey from an outdated website to a cutting-edge online presence demonstrates the power of the right digital tools and expertise. By partnering with ServiceMonster Site, Zimp was able to modernize its website, execute effective marketing strategies, and track performance metrics—all while boosting leads and revenue.

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